Magdalyn Foley
I AM A MAN | VR Exhibition
Nataional Civil Rights Museum
|| fall 2017 - spring 2018
This design proposal directly influenced the final I AM A MAN Virtual Reality Exhibition at The National Civil Rights Museum in Memphis, TN. Moving forward, we will be continuing to work with the NCRM on refinements to the exhibitions as well as work on a traveling exhibition for film festivals and pop up exhibitions.
I AM A MAN || We helped create an exhibit for The National Civil Rights Museum in Memphis, TN that would house the I AM A MAN Virtual Reality Experience. This experience lets visitors step into the shoes of a protester in the Memphis Sanitation Strike. Our proposal was to mimic that experience, 'placing' visitors into an iconic photo from the strike as they experienced the virtual reality, and providing those waiting (or just passing through) with some figures and their role in the strike.
A big part of this project was adhering to the already established NCRM branding. We remained within quite a few brand guidelines, keeping the experience integrated with the museum, while still giving it a touch of its own individuality.
This project also required a lot of UX research. We've all been in a museum before, but do you know how to design a museum exhibition to ensure maximum interaction and enjoyment? At first, we didn't, but our group dedicated a lot of time into researching museum exhibition, looking at the flow of the current museum, and coming up with user journeys to ensure that we were creating an exhibition with the user in mind.
User Journey / Process
Traveling Exhibition
After being chosen to move forward, our proposal helped to influence the final museum exhibition as well as the pop-up exhibitions displayed at trade shows, film festivals, and gaming conventions.
The final pop-up exhibition consisted of two banners as well as a small branded podium where a TV sat. People could come and experience Derek Ham's VR experience and other's could stand by and observe.
