|| projects designed for SunTech
Please note, for confidentiality reasons, not all projects can be shown. However, I am happy to talk about any of the work I have done for SunTech.
In November 2021, I was asked to work with SunTech's executive team to rebrand the entire company's appearance, starting with a brand new logo. I spent 6 months researching and designing, and we launched our new logo and brand standards in June of 2022. Below, you can find our final logo designs, our short-form brand standards, and a whole lot of process work. Feel free to look around!
Every project starts somewhere. To start this project, I asked the team a handful of vague but important questions. I wanted words they associate the company with, feelings it evoked, colors that spoke to us, and imagery that was relevant to us. I shared some definitions and examples, showed some research on color association, and ultimately got the help I needed to begin.
I was trying to establish a baseline for our Brand Identity, to influence my designs and hopefully narrow in on a common theme. I also wanted to know if there were any qualms with our current design to avoid, or any preference for a new design that I should consider.
The initial response I received was pretty similar across the board. Our current logo was “outdated”, and we wanted something modern and more technology-y, and we needed a logo that was “less horizontal”
Words we associate
It was also at this early stage in the design process that SunTech announced that it was acquiring another company, Meditech, and we began our design process now with their redesign in mind as well. The assignment was to create a logo that could apply to both of us, so that we looked the same. We used the same red -- a great starting point.
As we settled upon a design, I started to look at color. I used the conversations we had earlier in the project to decide what kinds of colors worked best for us.
I thought it was best that we kept our hard earned SunTech Red, as we were recognizable by that little red sun. The rest of these palettes were built off of that red.
Colors in hand, I picked four designs that I felt were the strongest contenders, and went a little crazy getting to finally add serious color to the designs.
And so the designing began...
Another round of feedback, another round of logos ideation...
After a lot of ideation and quite a few meetings with members of our core team, I decided on 4 main logo ideas and one set of colors to pitch to the team. Along with this, I also included some mock ups of what the logo might look like in context. These images are shown below and include signage on a building, potential stationary, and what our logo would look like on one of SunTech's products. These were included to separate these logos from the screen and show the potential they have to form a true brand identity.
We had a few more rounds of edits, perfecting the remaining options by swapping fonts, editing colors, and managing placement, and we finally came to a decision...
I came up with a few versions of the logo -- of course the main logo variation, a secondary stacked logo to appease our horizontal logo, and a favicon for our website. At this point, although I had the designs completed, we decided it would be best to scrap the Meditech redesign. It was too similar to ours, and we wanted to put more time and effort into giving them a whole new, unique look.
Now that we had our logo and our colors, we needed... everything else. I started with fonts, playing around with combinations until I had one that fit. Specifically, Montserrat ExtraBold Italic and Metropolis Regular - but there is some variation throughout our designs. (read about it in our brand guidelines!)
And then supplemental designs. Fun Fact! The new SunTech logo was designed taking inspiration from circuit boards. With that same thought in mind, I began designing some accent designs to be used throughout our materials, specifically in the corners.
I also had to spend time reworking our logo to fit in with our franchise logos, seen to the right. I added rules about these in our brand guidelines as well, so now the franchises officially 'fit in' with the rest of the company branding, rather than being just an add on.
Then I remade logos for all of our products, as the older ones were all over the place in design and now didn't match our new brand standards.
I created full logo combos of these, as well as product only logos.
Here are some examples of newly branded marketing collateral.
New business cards and letterhead stationery.
New powerpoint slides, including a template for each franchise.
The aftermath of this project has including updating every piece of our graphics to include the new logo and branding style. There is still plenty of work to be done, but the project as a whole is completed, and I am very proud of the progress that was made. Please feel free to reach out with any questions as I am happy to elaborate on any part of this project!
Being part of the marketing team at SunTech, I am called quite often to create marketing collateral such as flyers, ads, and graphics to aid our sales and marketing team. Each deliverable is expected to be legible, correct, and adhere to our current brand standards. Below are a few examples of designs that I have created while working with SunTech.
I have also filmed and edited commercial videos for our sales team to help sell our newest device.
Another massive project I have been undertaking at SunTech has been working with the product managers to update all of our product labeling to be MDR (Medical Device Regulation) compliant. Labels go through a series of regulatory processes before they are sent to me, and I update them accordingly in a timely manner.
Being part of the marketing and sales team, I help maintain visual graphics for our social media pages. I typically make two separate graphics, for our overarching SunTech Medical pages as well as our Vet BP accounts.
I am also often called upon to create graphics to be used internally. Typically these are event flyers or supplemental designs to be used on a t-shirt or poster.
I also filmed and edited our company's holiday video, which expanded across all three of our SunTech's branches -- SMI, SMC, and Meditech.
I am currently unable to share my work associated with this project, but I am a part of a team working on designing the screen interface of a future product. I am offering my knowledge as both a graphic designer and a UX/UI designer to help create the best possible interface for our customers.